Wocument started with a wish: college students wanted to document what happens at their institution the way a well-made publication would, with features, interviews, photo essays and a front page, and have people read it.
They had three choices, all poor. A blog made every story look the same. A PDF from a design tool looked right and was impossible to read on a phone. A website built by hand needed a designer and a developer for every issue, and the issue died when they graduated.
A story works only when it is read. Layout is how it gets read.
So we built a fourth: write the story once, and have it set with the care of print on any screen. The same three poor choices face marketers, storytellers, newsrooms and anyone who publishes long-form on the web, so Wocument is for them too.
Wocument does one thing: it sets your story, with care in every line. Simple to write. Considered to the last line.